Anna
Hello, I’m Anna and I’m really glad you’re here.
I’ve always been fascinated by human behaviour: what makes us tick, why we make the choices we do, and how our patterns shape our lives. Even before I studied social sciences, counselling, or coaching, I found myself instinctively drawn to personal and professional development.
For a long time, though, I didn’t understand my own core values — let alone act on them. I ignored gut feelings, didn’t listen to my nervous system, couldn’t recognise the signs of burn-out, buried past experiences, and kept myself busy doing what I thought I should do rather than what felt right.
I worked in lifestyle and consumer PR agencies, co-founded a property development company, ran an online magazine, and raised two children — with plenty of bumps along the way. Eventually, I reached a turning point. From the outside, life looked fine, but inside I knew something had to change.
Working with a coach gave me the space I needed. Over six transformative months I uncovered values I’d been ignoring, recognised limiting beliefs that were holding me back, understood the workings of my own unique brain a little better, and even surfaced money stories I hadn’t realised were shaping my decisions. That experience reconnected me with my writing, deepened my interest in money behaviours, allowed myself some self-compassion, and ultimately inspired me to retrain as a coach myself.
I went on to qualify as an ICF Accredited Transformative Coach (ACC), NLP Practitioner, and a Behavioural Money Coach — combining these disciplines with my own life experience to help others navigate the messy, transitional phases of life.
With growing awareness of neurodiversity, I’m currently training in ADHD coaching to better support neurodivergent clients.
I’ve been there too, which is why I know how powerful it can be to have the right support.
My Approach
I work with ambitious, thoughtful individuals from all walks of life who want to clarify what they really want and, together, turn that clarity into progress—so you leave feeling confident and excited about your future.
If that sounds like you, I’m glad you’re here.
When career, relationships, money or identity feel overwhelming, we start with the inner work: noticing the beliefs, pressures and expectations that may be keeping you stuck. From there, we prioritise what matters now and devise simple, doable steps to move forward.
I bring a broad set of tools and approaches, so I can adapt to whatever comes up. Some sessions are about deep reflection, others more practical, but the aim is always the same: clarity and confidence in your next steps.
While I love it when my clients embrace the process, I am considerate of my clients’ capacity.
Between our calls, I sometimes suggest tasks — some small and simple, others bigger and more in-depth — all designed to keep the work alive between sessions. They might be reflective, practical, or even fun, but they’re always purposeful. None of it is ever compulsory (this isn’t school), but clients who engage with these activities often find they get the absolute most out of the process.
Clients often describe me as direct but kind, and I don’t tend to use too many coaching buzzwords — I’d rather get straight to the heart of things. I won’t tell you what to do, but I will ask the questions that help you see your situation more clearly and challenge you when it matters.
The beauty of coaching is that you already hold the answers. My role is to help you uncover them, make sense of what’s really going on, and shape a plan that feels right for you.
Qualifications
Associate Certified Coach (ACC) – International Coaching Federation (ICF)
Accredited Diploma in Transformative Coaching – Animas Centre for Coaching
Certified Money Coach (CMC)® – Money Coaching Institute*
Certified NLP Practitioner – The NLP School
Counselling & Counselling Skills Diploma – Birkbeck University
BA Hons (First Class) in Sociology with Politics – Kingston University
Trained Listening Volunteer – Samaritans charity
Trained young person one-to-one Coach – Yes Futures charity
ADHD Fundamentals - Neurodiversity Training Academy
*Whilst financially informed, my services are free from financial advice.
Insurance
I am comprehensively covered by Personal Indemnity & Professional Liability Insurance.
Memberships
Get in Touch for a Free, No Obligation Chat
Tell me a little bit about yourself and why you would like coaching, and I’ll respond within 24 hours to book in our Introductory Call or Breakthrough Session.