Anna

Hello, I’m Anna and I’m really glad you’re here.

I’ve always been fascinated by human behaviour: what makes us tick, why we make the choices we do, and how our patterns shape our lives. Even before I studied social sciences, counselling, or coaching, I found myself instinctively drawn to personal and professional development.

For a long time, though, I didn’t understand my own core values — let alone act on them. I ignored gut feelings, didn’t listen to my nervous system, couldn’t recognise the signs of burn-out, buried past experiences, and kept myself busy doing what I thought I should do rather than what felt right.

I worked in lifestyle and consumer PR agencies, co-founded a property development company, ran an online magazine, and raised two children — with plenty of bumps along the way. Eventually, I reached a turning point. From the outside, life looked fine, but inside I knew something had to change.

Working with a coach gave me the space I needed. Over six transformative months I uncovered values I’d been ignoring, recognised limiting beliefs that were holding me back, understood the workings of my own unique brain a little better, and even surfaced money stories I hadn’t realised were shaping my decisions. That experience reconnected me with my writing, deepened my interest in money behaviours, allowed myself some self-compassion, and ultimately inspired me to retrain as a coach myself.

I went on to qualify as an ICF Accredited Transformative Coach (ACC), NLP Practitioner, and a Behavioural Money Coach — combining these disciplines with my own life experience to help others navigate the messy, transitional phases of life.

With growing awareness of neurodiversity, I’m currently training in ADHD coaching to better support neurodivergent clients.