Anna
Coaching is personal — and I believe it works best when you know the person you’re working with. This is a little about my own journey and what led me to do the work I do today.
About me
Hello, I’m Anna — and I’m really glad you’re here.
I’ve always been fascinated by people — what shapes our choices, drives our ambitions, and helps us live in alignment with our values. Before becoming a coach, I built a varied career: working in lifestyle and consumer PR agencies, co‑founding a property development company, running an online magazine, and raising two children. Each chapter taught me something new about resilience, adaptability, and the power of self‑awareness.
But like many ambitious people, I reached a stage where outward success wasn’t matched by inner clarity. I realised I’d been living by “shoulds,” ignoring the quiet signals of overwhelm and losing touch with what made life meaningful. Working with a coach changed that — it gave me the space to reconnect with my values, rebuild confidence, and understand how my mind worked best.
Along the way, I also discovered that some of the challenges I’d faced — slower information processing, impatience for results, sensitivity to feedback, and persistent overwhelm — were linked to ADHD I hadn’t recognised earlier in life. That awareness didn’t define me, but it helped me make sense of long‑standing experiences and deepened my compassion for anyone who feels they have to work harder than most just to keep up.
Today, I draw on all of this — personal, professional, and reflective — to help others find clarity and momentum when navigating change. My clients range from corporate directors reassessing direction to young adults finding their first foothold in work and independence. They come to coaching because they want tangible progress: to get unstuck, make confident decisions, and create a clear plan for what comes next.
What it’s like to work with me
My style is practical, thoughtful and non‑judgemental. I won’t give you ready‑made answers, but I will:
Ask focused questions — so the real issue becomes clear.
Help you clarify priorities and define what success looks like — giving you renewed direction.
Provide simple, effective tools — to build confidence and momentum between sessions.
Offer kind, honest challenge — so you can recognise unhelpful habits and patterns.
Turn reflection into action — with manageable steps at a pace that fits your way of thinking.
Hold you (gently) accountable — so intentions turn into steady progress.
Give you a personal client hub with recaps, next steps, and a resource library from day one.
Whether we’re exploring a career decision, rebuilding confidence, or mapping out a major transition, our work is collaborative, encouraging and forward‑focused. By the end of our time together, you’ll leave with clarity, self‑trust, and a concrete plan for what you’ll do next, so you can move forward with direction and confidence.
Qualifications
Associate Certified Coach (ACC) – International Coaching Federation (ICF)
Accredited Diploma in Transformative Coaching – Animas Centre for Coaching
ADHD Advanced Coach - Neurodiversity Training Academy
Certified Money Coach (CMC)® – Money Coaching Institute*
Certified NLP Practitioner – The NLP School
Counselling & Counselling Skills Diploma – Birkbeck University
BA Hons (First Class) in Sociology with Politics – Kingston University
Trained Listening Volunteer – Samaritans charity
Trained young person one-to-one Coach – Yes Futures charity
*Whilst financially informed, my services are free from financial advice.
Insurance
I am comprehensively covered by Personal Indemnity & Professional Liability Insurance.
Memberships
Get in Touch for a Free, No Obligation Chat
Whether you’re navigating career change, identity shifts, or a new understanding of how your mind works — coaching provides the clarity to move forward.
To book in a chat, tell me a little bit about why you feel coaching might be helpful to you, and I’ll respond within 24 hours to book in our Introductory Call or Breakthrough Session.